Maine provides strong protections for policyholders whose claims are wrongfully denied. Maine’s bad faith statute (24-A MRSA § 2436-A) allows you to recover not only your claim amount but also a 150% penalty if the insurer’s denial is found unjustified after litigation. This powerful remedy gives you real leverage to fight back against wrongful denials and recover significantly more than your original claim.
Understanding Maine’s bad faith law and appeal process is essential to maximizing your recovery when facing a wrongful denial.
Maine Insurance Claim Denial: Key Facts
| Aspect | Details |
|---|---|
| Insurance Regulator | Maine Department of Professional & Financial Regulation (maine.gov/pfr/insurance) |
| Internal Appeal Deadline | 30 days |
| External Review Available | Yes (for health insurance) |
| Bad Faith Statute | 24-A MRSA § 2436-A (unjustified failure to acknowledge or settle) |
| Bad Faith Remedies | Claim amount + up to 150% penalty if unjustified after litigation + attorney fees |
| File DOI Complaint | maine.gov/pfr/insurance (complaint portal) |
Reasons Insurance Companies Deny Claims
Maine insurers deny claims for stated reasons including policy exclusions, alleged misrepresentation on the application, coverage gaps, late notice of loss, or disputes about whether the loss was caused by a covered peril. Health claims may be denied as “not medically necessary”; property claims may be denied based on alleged excluded causes or claims of insufficient proof of loss. Some denials are justified; others reflect inadequate investigation or overly aggressive interpretation of policy language.
Your Right to Appeal a Denied Claim in Maine
Step 1 — Internal Appeal
When your claim is denied, the insurer must provide written notice explaining the reason. You have 30 days to request an internal appeal by submitting additional documentation, expert reports, or a detailed written response to the insurer’s stated reason. Send your appeal to the insurer’s appeals department and request written confirmation of receipt. Include the policy, photographs, repair estimates, medical records, and any relevant supporting evidence.
Step 2 — External / Independent Review
For health insurance claims denied for medical reasons, Maine allows external review. You can request an independent medical review if you believe the insurer’s denial was not supported by medical evidence. Contact the Maine Department of Professional & Financial Regulation to request review within the timeframe specified in your denial letter.
Step 3 — File a Complaint with Maine’s Department of Professional & Financial Regulation
If your appeal is denied, file a formal complaint with the Department of Professional & Financial Regulation (maine.gov/pfr/insurance). The Department will investigate whether the insurer violated Maine law by engaging in unfair claims practices. While the Department cannot award money directly, a finding against the insurer strengthens your position if you pursue litigation.
Bad Faith Insurance in Maine
Maine’s bad faith statute, 24-A MRSA § 2436-A, prohibits insurers from failing to acknowledge communications regarding a claim or unjustifiably failing to settle a claim. The statute provides powerful remedies: if a court finds that the insurer’s failure to settle was unjustified after litigation, you recover the claim amount plus a penalty of up to 150% of the claim amount.
If you prove the insurer unjustifiably failed to acknowledge or settle your claim, you recover: (1) the full claim amount, (2) a penalty up to 150% of the claim amount (if the failure was unjustified after litigation), (3) attorney fees and court costs, and (4) interest on the delayed payment. This penalty structure makes bad faith claims exceptionally valuable; a wrongful denial of a $100,000 claim could result in recovery of $250,000 or more (claim + penalty + attorney fees + interest).
To succeed on a bad faith claim in Maine, you must establish that the claim was covered and that the insurer’s denial or failure to settle was unjustified. Maine courts have held that insurers must investigate claims thoroughly and cannot rely on minimal or speculative evidence to deny coverage.
Real Situations in Maine
Portland homeowner, roof damage: A Portland homeowner filed a claim for storm damage to her roof, claiming $52,000 in repairs. The insurer initially denied the claim without sending an adjuster, relying solely on a cursory desk review. The homeowner appealed with photographs, a contractor’s detailed estimate, and weather records proving a severe storm occurred. The insurer reversed but refused to pay interest on the delay, claiming no bad faith. The homeowner sued. The court found the insurer’s failure to even inspect was unjustified and awarded the claim amount plus 150% penalty plus attorney fees, totaling approximately $155,000.
Bangor business, business interruption: A Bangor manufacturing business filed a claim for business interruption losses following a covered fire that forced temporary closure, claiming $140,000 in lost revenue. The insurer delayed investigation for six months, providing no updates despite repeated requests. The owner filed a complaint with Maine’s regulator, which found the delay was unjustified. The case settled for $210,000 (the claim plus penalty and attorney fees), avoiding litigation.
Augusta health insurance claim: An Augusta resident’s claim for a recommended cancer treatment was denied by the health insurer, which claimed insufficient medical evidence without reviewing the treating oncologist’s clinical notes and pathology reports. The patient requested external review. An independent medical expert found the treatment was standard of care based on the medical evidence. The insurer was required to pay the claim, the patient’s out-of-pocket costs, and interest.
Common Mistakes Maine Policyholders Make
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Not documenting the insurer’s failure to communicate: Maine’s statute focuses on “failing to acknowledge” claims. If the insurer doesn’t respond to your letters or phone calls, document every attempt: date, method of communication, what you sent, and whether you received acknowledgment. This documentation is critical to proving the insurer failed to acknowledge your claim.
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Settling too early without understanding the penalty opportunity: Maine’s penalty up to 150% applies if the denial is found unjustified after litigation. Before accepting settlement, discuss with an attorney whether the insurer’s conduct rises to the level of bad faith that would entitle you to the penalty.
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Not preserving evidence of the insurer’s inadequate investigation: If the adjuster fails to inspect the loss, ignores evidence, or provides contradictory statements, document everything. Poor investigation strengthens your bad faith claim and supports the 150% penalty.
Related Guides
- Insurance Rights Guide
- Maine Small Claims Court
- Maine Consumer Protection Laws
- How to File a Complaint with the FTC or CFPB
This article is for informational purposes only and does not constitute legal advice. Insurance laws change frequently. Verify current deadlines with the Maine Department of Professional & Financial Regulation or a licensed attorney. Last reviewed: March 2026.